There’s no better way to start the new year then with reviving your brand awareness. This year make your advertising efforts excel with some fun and exciting ways to grab the attention of consumers and clients. With the tips here from Custom Gear, there is something for every budget.
Go Bolder
Going bolder can offer a complete new take on your brand. Refreshing your brand can be easily achieved with brighter, bolder colours, or subtle, neutral colours, updating your logo and tagline to a new caliber. According to designers, stay simpler, stay bolder as these are the ingredients for an easy to identify logo. Don’t overdo it on details or it will look too crowded. As for the tagline, keep it simple, as well.
Grab Attention
What better way to start the New Year than with something that is sure to be appreciated? Promotional items have the appeal and are proven to create brand awareness. With so many selections offered at Custom Gear, we can customize your marketing campaign around your budget. Simple gadgets like key rings, USBs, and golf balls are just a few of the cost effective promotional items that can create years of brand awareness. According to statistics, most recipients keep promotional items for at least two years, and over half remember the company when thinking of the item. When thinking of brand refreshing, think promotional items as they renew old client relations and gather new.
Go Strategic
With a little time, and a little strategic thinking, you can refresh your brand with link building. Persistence and dedication along with creativity is the key. Start with targeting your online audience. Here you may need to do a little research to determine just who they are. Determine how you can engage with them through social media. With this type of link building, you can get new inbound links, while interacting with your audience.
Car Wraps
Car wraps are tried and true marketing and signage of your company that goes wherever the vehicle goes, offering new brand awareness each day the vehicle is driven. Car wraps are wrapped around the entire vehicle and attract nearly everyone they pass. Stats show the effectiveness of car wraps is long lasting.
Get Social
With the popularity of social network it is no wonder that business owners have taken to social media to promote. Research the different networks like LinkedIn and Facebook to determine which is best suited for your company. For instance, sites like Pinterest and Instagram are often good for creative industries, offering space for photos. Get to know the sites, and get to their audiences. Once you are familiar with each, join the best sites for your company, reaching a new audience to refresh your brand this new year.
For more great tips on refreshing your brand awareness, contact Custom Gear today. We are Australia’s leader in promotional items for every budget.