Many business owners decide the time for an update in their collateral is when moving offices. One tends to go hand in hand with the other. An expansion in the business, a fresh new look and location in the building, and updating and upgrading collateral for the significance of it all. Custom Gear offers the following tips for moving offices and updating collateral.
Marketing materials are essential in a business. Updating your collateral, i.e. marketing materials, can provide your company with a dynamic and new presence as you begin your journey in your new offices, offering a perfect companionship to each other. Corporate collateral includes your website, brochures, ads, sell sheets, business cars and postcards. Whether a small change or a complete update, it is likely that it will help to create further growth of an extension of your business. Think future business, think bigger, think collateral upgrade.
All corporate collateral should be updated in regard to statistics and dates, if not image. There is something unnerving about visiting a website that has, for instance, a blog that is dated from a year or two ago or even a few months ago. It is essential that all collateral regarding statistics and dates be upgraded . Also, be sure that all the pertinent contact information, like social media, links are included on your web page and your collateral as this is the day and age of connecting through social media.
Business’ cannot have the attitude that “my website is okay.” If they do, they will be run over by their competitors. Everything from the user friendliness of the site to the speed in which it loads is essential. Your website is a way to generate new business, to link with existing customers, and to create ease in conducting business. Make your website one that meets today’s standards with a blog that centers on your customers, update photos, and content, and always include a FAQs page. Make sure that your product categories such as home and garden or caps and hats are clear and details are elucidated.
When updating your image, have a graphic designer that has mastered the field to an art. Your graphic designer should present new ideas, fresh layouts, and visuals. Do not make a dramatically different change in your collateral, which could make old customers feel as though you are no longer the same company they know. Think “evergreen” material and don’t think that lengthy is the best. Short catchy logos, not too many colours, and clean lines offer image uplifts that can take the company to new heights. The graphic designer should make the categories on your site such as merchandise or printing enticing.
Customer Gear graphic designers excel in talent, offering fresh ideas to update collateral. With fresh designs and taglines, and materials that are top grade, including ink, we can meet the growing demands of your company, providing that edge required for an update in collateral that accompanies the new offices ideally. For more information, please contact Custom Gear.