Sometimes the easiest way to get your logo and brand out there is also the cheapest way to do so. Pens are used by everyone! From kids to adults, most people use a pen at one time or another every single day. What better way to gain brand visibility, than to promote your company on a tool that is used every day by millions of people in Australia.
Pens are used in public places as well. Pair up with a doctor’s office, and get a stash of your pens displayed prominently on the front counter where all the patients sign their name when they check in for their appointments. You can decide between a higher quality pen, metal, or a cheaper pen, plastic. Either way, using pens to promote your business is a great way to get your name out there to thousands of people.
Logoed Metal Pens
If choosing between branding on metal or plastic pens, metal pens are going to be of a higher quality. It might be worth the extra financial investment of metal over plastic because people will like your pens much better than if they are plastic.
Consider metal pens if you are handing them out to elite clients for use at doctor’s offices, law firms, and in the financial industry. You want to use a higher quality pen, so that they associate the smooth pen with the professional image your brand is trying to display.
Branded Plastic Pens
Plastic pens are also a great option. While not as high quality as a metal pen, they are usually substantially cheaper. If you are looking for the cheapest and easiest way to advertise your brand, this is the solution. Buy them in many different colours, which will attract the eye to your brand and logo.
Invest in thousands of plastic pens and hand them out like water. Brand exposure is key, and you can reach thousands of people who may have never heard of your brand. As long as you’re not in a pen or paper industry, it does not really matter if the quality of the pen is not high. Use the pens to gain exposure to the name of your company.
Inexpensive ways to Market your Brand
Pens are probably the easiest ways to promote a brand that is new, or that not many people know of. Whatever the industry, you would be surprised when someone digs into the bottom of her bag, pulls out a pen to use, and subliminally says “oh, I’ve been meaning to get the oil in my car changed.” Just like that, your automotive business could gain a new customer.
Branding with pens is not about consciously gaining customers. It is about getting your name out there. Maybe someone needs a new mechanic, or a new doctor. When it comes time to research them, he might not remember where or when he heard the name of your company, but the name of your brand will stick in his mind.