Presentations can take a marketer to a sale, or the prospect walking away thinking, offering plenty of time for your competitor to land the sale. Business is about relating; the reason for those cold calls, weekly emails, lunches, and presentations. The marketer’s mind is advertising nearly 24/7. Constantly striving, constantly thinking of strategies that will put their company at the top. It is the world of the marketer, and marketers love it and realize that without communication their companies would be lost. So, what are you going to leave your prospects with once your initial contact is concluded? What can keep the retention of your prospects? Believe it or not, the corporate gift strategy is among the best investments a company could make. There are categories for corporate gifts such as office and printing merchandise.
Corporate Gifts
Corporate gifts are given externally or internally by the top management or executives of a company. Internal gifts are those that are given to employees and shareholders. The gifts are typically for recognition, team involvement, and rewards. External gifts are those that a company gives to their prospects and clients. A prime example of a corporate gift is something given to new customers or to loyal customers.
Benefits of Corporate Gift Giving
Boost Morale – Acknowledging an employee for a job well done, landing a new client, or taking on a new project is to be expected, but giving a gift tends to have the impact that the others do not. Corporate gift giving is a morale builder for workers whose achievements outdo the others. They don’t stop with staff; executives and shareholders also love to be acknowledged, making corporate gifts a gift that is appreciated allowing shareholders to know they have their money in the right place, and executives that they have a place in the company and are appreciated.
Build Brand Image
What other way can you think of to build brand awareness, sustain customer loyalty, and build the new business than being on the minds of prospects and customers? Promotional products offer just this- you give a gift customised with your brand and log that your recipients use. Promotional products help to build professional relationships and to strengthen existing business relationships.
Gain New Customers and Clients
The research concludes that recipients of a promotional gift from an advertiser have a stronger bond with the advertiser. Study after study concludes that over fifty percent of consumers that receive a promotional gift claim they would do business with the company. With a simple gesture of a promotional pen, t-shirt, or some logoed trinket, you can increase and grow your business
Brand Recognition
Corporate gifts are typically long lasting, offering companies years of recognition. The more useful the product, the more recognition the brand receives. Corporate gifts don’t have to be extravagant. They can be as simple as memo-pads, tote bags, notebooks, pens, etc. When the gift includes your company name and logo, you have a gift that builds brand awareness each time it is used.
Giving corporate gifts is an exceptional way to show your gratitude and build loyalty, boosting business as well as morale. Custom Gear provides Australian marketers with a diverse line of high-quality corporate gifts. For more information or to discuss your upcoming campaign needs, please contact us.
