Easter is around the corner, and you may be looking for ways to draw attention to your company and promote your brand. One of the most effective ways to leverage Easter for brand recognition is by using logoed giveaways.
People love promotional products and customised items that they can use daily. If the products have your business logo visible, these giveaways will go a long way towards establishing brand recognition and customer retention.
Easter presents a unique opportunity for logoed pens, caps, hats, water bottles, and other giveaways. Commercial themes surrounding this time are highly popular, especially among children.
Below, we look at several ways to leverage Easter with personalised giveaways.
Ask Your Audience What They Want
Increase the effectiveness of your giveaway campaign by communicating with your customers to find out what they want. You can reach out to your audience on social media, ask them to answer questions, or fill in forms in-store.
Customers are typically willing to answer questions about their own needs, especially if they are in line for a complimentary giveaway in the process.
Bundle Products
You can increase audience engagement by bundling several products together as a single giveaway. If the complementary products consist of several related items, customers perceive the giveaway to be more valuable and will be more willing to participate in the promotion.
You can bundle everyday items, such as pens and caps with Easter-related products, such as chocolate, stress eggs, or ceramic egg cups.
Host a Giveaway on Your Site
One of the best places to host an Easter giveaway is on your business website.
Many companies want to use social media platforms as giveaway hosts.
Use Social Media
Social media platforms are another option to host your Easter giveaway campaign, with sites like Facebook and Instagram being ideal for amplifying your reach.
Social media facilitates the advertising of your logoed giveaways to organic audiences, such as followers and friends. Paid advertising on social media also means that you can do cold-outreach and attract new customers using the giveaways as a lead magnet.
Limited Edition Products
Onsite 3D printing, engraving, and other customisation methods allow you to create limited edition products that are unique to each customer. If customers personalise their own stress eggs, pens, or unbreakable egg cups, they will be more likely to tell their friends and family to share the experience.
Collections
Collections are the ideal way to get your audience hooked on your giveaway. People are inherently collectors, and if you give one product away at a time, they will keep coming back until they have the entire set before the Easter season ends.
Examples of products that work well for Easter include silicone putty eggs, planter kits with seeds, and everyday items.