New Year Brand Recognition Resolutions
Marketing strategies for brand recognition change each year. Successful brand recognition strategies come from understanding human psychology and how the mind responds to marketing techniques. Here are some of the ways that brands are taking their branding to the next level in 2021.
What are the Benefits of Promotional Merchandise for Businesses
The psychology of marketing has shown that promotional merchandise creates a stronger relationship between the brand and the customer that leads to more sales. This goes for businesses of all kinds.
The examples are endless: banks give out branded ballpoint pens, restaurants give out logoed mints, and hotels give out promotional water bottles. We positively associate the gift we are given with the company which makes us want to return.
Brand Recognition Tips and Tricks
Social Media
One of the best ways to reach almost any market in 2021 is through the use of social media. Having a strong brand online is sure to lead to great conversion rates. For this reason, social media has become the forefront of marketing strategies globally.
The fun part of using social media for branding is that it allows you to form a personal relationship with the customer. It is a good idea to respond to each comment made on your page. If people are tweeting about you, quickly tweet them back with a response. Open up the discussion.
Staying on top of all social media accounts is important if you want to make a meaningful impact on your online presence. Have a dedicated social media manager or team to post, schedule, and respond to comments.
Try incorporating “memes” and humorous posts to get more engagement with younger markets. Join in on the latest online “challenges” too.
Visual Merchandising and Colours
One of the most powerful tools in merchandising and promotion is colour associations. You should pick a colour or colour scheme that represents your brand and stick with it.
For example, when people see red and yellow together McDonald’s is probably one of the first things to pop into their mind. Now that they have thought about it, they may head over to the fast-food chain to pick up a burger.
See how easy it is to turn colour recognition into sales? Now try it for your brand.
Merchandise Drops
Build up hype around your personalised merchandise by releasing them in “drops”. A clothing drop or merch drop means that a limited number of exclusive items are released on a certain day.
Start promoting the drop in advance to get people looking forward to. Creating scarcity with the product drives up value and sales. People will be lining up to purchase your company’s latest branded merchandise.
Customer Experience
The customer experience is one way to develop brand recognition of your company in the new year. One example of what we mean by this is the marketing strategy of Trader Joe’s grocery store.
Trader Joe’s grocery store has recently gone viral on social media for apparently encouraging their employees to “flirt” or form special bonds with their customers. In one viral tweet, a girl says that a cashier gave her a rose. She thought he was flirting with her, but came to find out he said: “they tell us to do stuff like that”.
Another example of a Trader Joe’s customer experience is that a cashier told a customer that he “loved her aura”. When she came back a month later he repeated the same canned line. People on social media think this is hilarious, and who doesn’t enjoy a good ego boost from a cute cashier?
This is just one example of how you can use the customer’s recognition to boost sales and form a strong brand.