In marketing, we often see businesses using humour to advertise their products. When done right, humour can be a powerful tool to make your business seem authentic and relatable. Mugs are one of the most popularly promotional items out there, and for a good reason. They’re useful, relatively inexpensive, and have a large surface area that’s perfect for printing your logo or message. Promotional mugs are often seen printed with funny illustrations or quirky one-liners.
Here’s why you should consider humour as a tool to promote your brand.
It helps to break the ice
Just like humour is used daily to break the ice, it has a similar effect in marketing. Humour is an exceptional tool that can instantly relax your audience. This creates a sense of warmth and relatability toward your brand. If your target audience sees your brand’s sense of humour, they’re more likely to engage with your content and be open to your message.
At the same time, being relevant is key while using humour to break the ice. Making sure that your message won’t be perceived as offensive is very important. A funny message that many people can appreciate is the best choice.
Humour can make your brand stand out
Researchers have found that humorous messages and advertisements are remembered by the audience for longer. It grabs their attention, and they tend to have a better memory of your brand. Studies also suggest that humour enhances the liking of both the advertised product and the brand. It, therefore, creates a positive outlook toward your brand. This will help make your business stand out from your contemporaries.
It can help enhance brand loyalty
Brand loyalty is essential for any business. When you make people laugh, they positively associate with your brand. If they see you as a company that can make them chuckle, they’re more likely to be loyal to your business in the future. There is a good chance that potential customers too will be attracted to your brand through this strategy.
Humorous promotional mugs to make your business stand out
Mugs are some of the most versatile daily-use items. From classic ceramic mugs to morning coffee mugs, handy travel mugs to courier mugs. There is a large variety available in many colours and sizes. This makes promotional mugs a popular merchandise choice for any business. Combining this with another popular marketing tool, humour, you can ensure your customers remember you for a long time.
Since mugs are so easily customisable at a very affordable price, you can find endless possibilities to promote a good image of your brand through them. A promotional mug with your brand name and logo and a humorous message is sure to catch your clients’ attention. From quirky quotes to one-liners, there are a lot of ways to make your business stand out through humour. Pair this with an appealing colour scheme, and you’re sure to leave a mark!
Funny promotional mugs to boost your business in Australia
Looking to promote your business and make it seem more relatable? We are here to help! In the age where potential customers are exposed to so many advertisements and marketing is at its peak, you can stand out from the crowd with funny promotional mugs. They are available in several variations and can be customised per your request.
At Custom Gear, we offer an efficient service and are here to help you. With our simple mug customisation process, it’s easy to add your brand name and logo to create a unique promotional mug. We offer fast delivery in all major Australian cities such as Sydney, Brisbane, Melbourne, Perth and Adelaide.