The potential of taking a team to absolute visibility is hard work. Merchandising is an important aspect of marketing a sports team. Effective merchandising and marketing success follows. Custom Gear offers the following examples of merchandising success in the sports industry of sports teams from all over the world.
Manchester United
Manchester United is among the top football teams worldwide; and, aside from the team itself, they market their team to perfection. The team markets shirts and memorabilia through different channels. It also has its television channel and sells the right to broadcast to numerous other channels at different prices. Manchester United is not just a team that is known in its region; it’s known worldwide because of the success of its players and its marketing success. Consumers and fans can access the team’s website as well as other websites that the team has authorized to sell their company’s products.
New York Yankees
Past, and present, the New York Yankees teams and brand are one that has left an impression on baseball fans worldwide. Logos, including a World Series logo, ads at nearby stadium restaurants, championships, and logoed clothing and memorabilia sold in the stores and on the Internet have brought the teams into the lives of fans worldwide. The team also sells exclusive stadium hats that correspond to each World Series win that feature unique details for each era.
Dallas Cowboys
The Dallas Cowboys is an American football team that era after era has the fame of worldwide success. Past and present, the Cowboys success is record-breaking. Their success includes 79 straight sellouts of home games and 81 straight sellouts on the road. The team is listed as the highest valued sports franchise in the United States history, and second in the world. Jerry Jones has run the team as a business with great success. Jones claim, they won the imagination of people because of their good-looking uniforms and a coach people respected. The Cowboys focus on high-involvement fans, low-involvement fans, and untapped fans. In the stadium or out of the stadium, The Cowboys is a loved team.
Custom Gear is an Australian supplier of promotional products. We provide advertisers with quality clothing and uniforms that are geared to bring your team’s visibility to its full potential. We give the advertisers in-house graphic designers and personal account manager, so they have all the assistance they require for their promotional campaigning.