It is an advertising thought that most marketers throw around from time to time. A promotional branded pen. Something everyone can’t wait to get their hands on to write with. That pen that is the perfect fit for the hand and the ideal grip, and if lost, you’ve lost the best writing instrument. That pen with just the right touch that makes ink flow perfectly. Stop kicking around the thought as though though it is not a reality for your next marketing campaign. Premium pens from Custom Gear are that perfect instrument for writing, and the ultimate instrument for advertising as our designers and printers take premium pens and make them like nothing else on the market with company logos and taglines.
Promotional pens are high end giveaways that are cost efficient. It doesn’t take a marketing genius or a rocket scientist to tell you that promotional pens are one of the most effective forms of advertising. Open your drawer and you’ll likely find that one of your favourite pens is from a marketing campaign that may even be from your competitor. If that doesn’t say a lot, then consider the following statistics when it comes to advertising with promotional pens. You cannot deny statistics like these:
- Of people, 73 percent will be found carrying a pen with them at all times
- Of individuals that own a vehicle, 92 percent keep one or two pens in the vehicle at all times
- Of women that carry a purse or handbag, over 82 percent carry at least one pen in their purse
- Of consumers surveyed, over 83 percent that received a promotional pen kept a pen if it was a ballpoint
- Among consumers, over half believe that a promotional pen is the perfect item to receive as a useful promotional product
Those are statistics that only promote the efficiency of promotional premium pens such as Parker pens in a marketing campaign. Brand awareness is increased, and the advertising is a campaign that is long term as pens are used on a daily basis with the brand being exposed. Stats that promote the effectiveness of promotional products are endless:
- Promotional products are longer lasting with a great recognition of brand awareness than magazine or radio advertisement
- Promotional products grab the attention, encouraging interaction between the business and consumers
- Promotional gifts provide a company with a positive image
- Promotional pens that are often used guarantee consistent and frequent brand exposure
- Promotional products are long lasting, offering marketing value for many years.
Promotional products are ideal for nearly any type of marketing campaign. They are great for tradeshows, for customer giveaways, for conferences, for marketing campaigns, and employee appreciation. There is no place that a promotional product will not be accepted or appreciated by consumers. Custom Gear offers a complete line of promotional items that are suited for all sized budgets.