Aussies are taking a stand against plastic; and, they are bound to be on their way out. The bags are making their way into the stomachs of seabirds and fish and have entered the food chain. The environment matters; and, plastic bags are causing damage. Does this make a branding opportunity for marketers? It could. Bags are among the most popular promotional item. For instance, Woolworths created tremendous offline marketing with their plastic bags. Consumers are not likely to say goodbye to the bag, but welcome other promotional products that are alternatives to the plastic bags, making a tremendous marketing opportunity for advertisers. Let’s consider what might be a branding opportunity to replace the plastic bag.
Reusable Bags
Reusable bags can easily replace plastic bags, offering marketers a promotional item to promote their brand. Reusable totes, or bags, are lightweight and packable and provided in many different designs, such as a drawstring or handles. The bags are exceptionally convenient and can be constructed in the advertiser’s colors with their company name and logo. The bags are made of polyester, so they are quality bags that will be reused time and time again; offering mobile branding.
Canvas Tote Bags
Canvas tote bags are another option for an alternative to the plastic bags, and one that offers style and class. Canvas tote bags are durable and offer many different styles. The bags can be constructed in the company’s colours and have plenty of advertising space for the company name and logo. The totes can be used for all occasions. Constructed of durable canvas, they are built to last. Styles include tote bags with zipper pockets, lined interiors, handles, and zipper closure.
Thermo Bags
Thermo bags are the ideal bag for keeping cold items cold and hot items hot. Thermo bags will also create an effective branding opportunity. Thermo bags are used for lunches, picnics, at the beach, camping, and many other occasions. The bags can be constructed in the company’s colours with their name and logo, creating visible branding. Thermo bags go mobile, so the brand is on the go, creating brand awareness with each outing.
There are many different types of bags that are an excellent alternative to the plastic bags, creating a great branding opportunity. Advertisers can easily replace the plastic bags with a reusable bag or tote, or a thermos bag or some other type of bag. Which makes the reusable, tote, and thermo bags an excellent alternative to the plastic bag and an excellent branding opportunity.
For more information on promotional products that can create effective offline and online advertising, please contact Custom Gear. We are a leading supplier of promotional products in Australia with over 20,000 promotional products. Our customers have in-house graphic designers and personal account managers to help create outstanding campaigns. Contact us.