Businesses can promote their brand by taking advantage of the sustainability movement in several ways. One way is to use customised or personalised bags instead of plastic shopping bags. This is a simple and effective way to show your commitment to being eco-friendly and reducing your environment’s impact.
Advantages of Personalised Shopping Bags for Brand Promotion
Personalised bags are a great way to promote your brand because they are:
- Eye-catching: Customised totes and other bags are sure to catch the eye of potential customers.
- Memorable: People are more likely to remember your brand if they have a physical embodiment of it, such as a customised bag.
- Functional: Tote bags are useful in daily life, which means your customers will be reminded of your brand every time they use it.
According to an article by Forbes, around 66% of consumers are willing to pay more for a product from a sustainable brand. At the same time, more than 80% of global consumers feel that companies are responsible for the environment.
Thus, it is profitable for brands to support the sustainability movement. Giving small eco products at trade shows and other events can help your brand stand in the limelight.
Customised Tote Bags
Customised tote bags are an effective way to generate interest in your brand and achieve mobile advertising.
Adorned with a logo or design of your brand, these reusable bags are sure to put your name out there every time the recipient goes grocery shopping or running errands. People are becoming more aware of the negative impact of plastic on the environment. This means that they might be more likely to appreciate a promotional item that is not made from plastic, like a tote bag.
Not only will recipients be using a better product for the environment, but they will also be reminded of your brand every time they use it. Tote bags are a win-win for both businesses and consumers!
Ways to use Customised Shopping Bags for marketing
Here are three ideas for how to use personalised shopping bags for marketing-
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Give them away as freebies at trade shows and other events.
When you give away freebies, you’re giving people a reason to return to your business. They’ll appreciate the gesture, and they’ll be more likely to do business with you in the future. It’s a great way to get a return on your investment.
Customised grocery bags are eco-friendly alternatives to plastic bags and can be used multiple times. Plus, reusable bags are often seen as being more stylish than plastic bags, so giving them away can help to improve your brand image.
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Include them with orders that are shipped to customers.
Simply use a good quality tote bag with your business’s essential information printed on it. You can include these bags as a little something extra for your consumers when you ship their orders. This will make them feel appreciated and that they’re getting more than they paid for.
You are more likely to get people to participate in your campaigns by giving away freebies. This is because of the reciprocity principle. It is the idea that we feel obligated to return a favour even if we didn’t ask for it in the first place.
Giveaways are an excellent strategy that can help increase the number of positive reviews on your website and get your brand talking on social media.
Customise Bags with Logo at Custom Gear
We have a variety of reusable bags that can be customised with your logo. You can choose from a wide selection of bag types, colours, and sizes. We will work with you to find the perfect solution for your needs. Our team is passionate about sustainable living and will be happy to help you promote your brand with our eco-friendly bags.
We ship our bags to all major Australian cities, including Sydney, Melbourne, Perth, Adelaide and more.