Branded merchandise is an excellent addition to your marketing strategy, including logoed Fitbits, metal pens, portfolios, laptop bags, and other items.
Studies show that corporate promotional merchandise and other types of branded products are the best way to generate positive impressions of your Australian business.
Below is a breakdown of some of the most popular promotional merchandise trends. Although there are hundreds of branded items you can use to promote your business, these stand out for a head start in the 2020 marketing campaign.
1. Customised Laptop Bags with Metallic Logo
Curate leather-bound laptop bags with your company logo and colours printed on the front. We’d recommend a simple design, with a subtle hint to remind your clients of your brand without a melodramatic statement.
2. Personalised Metal Pens
Did you know that more than 90% of the audience looks at personalised metal pens for more than twenty seconds? Or that more than 70% of the audience plays with one of these pens for more than ten seconds? These unique and fun metal pens are not only great for signing contracts but also make a useful gift item.
3. Multi-Purpose Logoed Fitbits
In 2020, people prefer carrying fewer items with them. One of the coolest corporate promotional merchandise trends this year is customised logoed Fitbits—and these innovative, branded items are always a conversation starter.
When it serves more than one purpose, people find a good use for promotional items. A logoed Fitbit represents plenty of practical application, from activity tracking to heart rate monitoring and call and text notifications. It’s also trendy enough to show off to friends.
4. Promotional Tablet Portfolios
Consider using promotional tablet portfolios for impressive branding that your employees and clients will love.
Thanks to the elastic fastening system, these are ideal for holding any tablet firmly and securely. You can customise your own tablet portfolio, add a pen loop, a lined pad, and a business cardholder. You can also personalise it with individual names and laser engraving to a matte finish.
5. Recycled Coffee Cups
Coffee cups are one of the most popular categories in corporate promotional merchandise trends.
Coffee providers and retail stores are now heavily promoting the use of recycled coffee cups all over Australia. Your company can do it, too. Engage your audience by investing in custom-made coffee cups with your brand logo on it.
Coffee cups are the perfect promotional merchandise items to hand out at company events or meetings. It is an excellent way to bond with your target audience and drinking quality coffee from a customised coffee cup at your event puts your company name everywhere.
Custom Gear
In 2020, it is natural to review your marketing budget and start thinking about how much you will allocate to corporate promotional merchandise and marketing activity.
Personalised metal pens, customised laptop bags, and Fitbits all help you see what your audience is looking for in a brand and align with the trends.
Contact any of our Custom Gear representatives and get more information on the products that we offer. We link each client to experienced account managers who can answer questions, discuss orders, and provide guidance for corporate promotional campaigns and office supplies.