A thank you and handshake end a conversation or final sale, but gifting keeps the relationship lasting. Business owners can increase the effectiveness of their marketing campaigns with corporate gifting. Custom Gear provides the following information on how corporate gifting increases overall marketing strategies.
Call to Action
Promotional gifts are among the best call to action tools. Stats show that over 70 percent of promotional product recipients later do business with the advertisers. Response rates increase as a positive attitude is built towards the advertiser, and consumers are motivated to do business with the advertiser.
Goodwill
Corporate gifting allows business owners to show gratitude to customers and prospects. In the corporate world, goodwill helps to build relationships. Follow-ups, closing deals, reaching out, show you are dependable, and gifting helps to show you are committed to the business relationship. Corporate gifting also encourages new business.
Conversions
Consumers enter the door with a sense of loyalty and conversions happen. That is the effectiveness of promotional products. Gifting creates a funnel supporting conversions. Gifts convey a message of goodwill and consumer loyalty. Stats prove that promotional product advertising is as effective as print, TV, and radio with a better return on investment.
Audiences
Corporate gifting is a means to target multiple audiences. Gifting can be as simple as giving to existing customers to a mailer with a trinket. With useful promotional products like logoed bags and drink bottles, advertising becomes mobile for a larger audience. Unlike print, promotional advertising provides advertisers with large volumes of impressions, creating brand recognition.
Sentiment
Corporate gifting creates a sentiment. Both existing customers and consumers appreciate being given promotional products. In fact, 83 percent of consumers claim they enjoy receiving promotional products with an advertising message. Over half of consumers claim they would like to receive promotional products more often. And, over half of the promotional product recipients can recall the advertiser a year or more after receiving the product.
Results
Promotional products don’t clutter; they are used and appreciated. The advertiser shows loyalty to the customer or consumer, and loyalty is built. Because of their tremendous effectiveness, results happen. Results include business growth, public awareness, and loyalty. Consumers feel connected with a business that provides them with a promotional product.
Promotional products create the staying power of brand recognition. Small trinkets, just as costlier products, provide an effective form of communication, creating an outstanding advertising tool. Consumer recall rate is impressive, lasting one to two years from the date of receipt of the item.
Custom Gear is a leading Australian supplier of promotional products. We provide advertisers with in-house account managers and graphic designers. With a supply of over 20K items in stock and professional assistance, advertisers have an optimal advertising campaign for maximum effectiveness. Contact us for more information on our supplies and services.