Budget Surplus? “Worthwhile” End of Financial Year Expenditure Ideas.

Business owners can find themselves in one of two situations at the end of the financial year-
1. Your budget is exhausted, or you have money unspent and must spend it to avoid the tax man. It is not an uncommon situation as board and management can over budget & or projects can be cancelled and a resolution needs to be found.
When you find yourself with a surplus at the end of the financial year, don’t let it go to the tax man. One way you can take full advantage is through advertising that will take the few hundred or thousands left at the end of the financial year into a long advertising stretch with promotional products. They are a way to get the best buck out of your end of year budget surplus! Take a closer look.

Promotional products can be those little trinkets that everyone loves or they can be large items like luggage, computer gear, outdoor gear, etc. Large or small, they are giveaways that are purely a reflection of your company with your logo, colours or product printed on the project. They are your show of gratitude to your customers and potential customers that are more than a nice business gesture building relationships. They are unlimited advertising, over and over again for years to come.

Consider this if each year you spend countless dollars advertising in promotional print like the Yellow Pages, flyers, mailers, etc. You target your audience, but that does not mean that your audience doesn’t simply read and neglect what they’ve read. Your ad must be spectacular to be something that is remembered. On the other hand, you invest some of your advertising budget, or in this case, your surplus, on promotional products, you are putting something into the hands of your customers and consumers that are effective. Whether the consumer is a customer or even part of your audience, you suddenly become recognised everywhere the consumer goes with your promotional product that you graciously gave. Suddenly, you are effective. Wherever the consumer or customers goes, you have an audience that will recognise your brand. Promotional products are a winning cycle.
Business owners have their choice of many different types of promotional products to offer consumers. Likely, your choice in a product will depend on your business and budget.

Popular promotional products include: Accessories for the desk like calendars, pencil boxes, mugs, etc. With your colours and logo, brand or product you have advertising that lasts as long as the product as well as puts a reminder that has a personal touch of gratitude in the mind of the consumer and those around them.
Bags that can be anything from a beach bag to a shopping bag.
Clothing like hats, T-shirts, sweat bands, etc. Stationary like rulers, notepads, pencils and pens, your choice will be endless & Custom Gear can assist with an concept you are after.

There are other things you’ll want to consider when promoting / building your brand through distributing promotional products. There are many great ideas for every size budget, even for those that have a large surplus that needs to be spent before end of financial year. Engaging Custom Gear is a solution that will take those extra end of year dollars and offer promotional advertising for years to come.