Effective branding creates a business. Logos are seen; public interest grows, and conversions happen. There are different ways small to medium businesses in Australia can grow with branding. Custom Gear offers the following branding and merchandising ideas for small to medium businesses in Australia.
One of the most significant branding and merchandising strategies an Australian business can engage in is the switch from plastic bags to eco-friendly materials. The plastic ban bag across Australian stores has opened a new branding opportunity for merchandisers, and one that provides effective and long-lasting advertising. Once a standard bag, the plastic bag has an 80 percent drop in consumption. For advertisers, investing in a promotional bag campaign can create tremendous brand awareness. Logoed bags in eco-friendly materials are accepted and appreciated by Australian advertisers. Promotional bags generate nearly six thousand impressions per bag, offering a branding strategy that is more effective than any other promotional product. With plastic bags out in Australia, now is the time for advertisers to provide their consumers with an eco-friendly substitute from the plastic promotional bags that have been banned. Promotional bag campaigns give the consumers something needed and wanted. According to a recent study, nearly 65 percent of end buyers say they prefer, and keep eco-friendly promotional products. Aside from eco-friendly bags, notebooks and journals are eco-friendly choices in promotional products.
With technology on the increase, it is not just the gadget and gizmo guy or gal that’s interested in wireless products. Wireless products like wireless earphones and headphones are lightweight and portable, and a useful product that consumers love. Imprint products with your company name and logo, and you have advertising accepted by consumers.
Another branding and merchandising promotional strategy are the use of fitness and health products. Consumers awareness of fitness and health is greater than days past. For advertisers, fitness and health promotional products provide a product that consumers appreciate. Consumers appreciate gestures they feel are especially for them. Fitness and health products provide that product. Cost-effective fitness and health products include stress balls, sports bottles, armband phone cases, caps, towels, golf accessories, and yoga mats.
With small to medium-size businesses, budget is often a factor. Advertisers require marketing strategies that are cost-effective with a good return on investment. Promotional products provide advertising. Promotional product advertising is cost-effective and as effective as print, television, and radio with a better return on investment.
Custom Gear is a leading supplier of promotional products in Australia. We provide a vast selection of promotional products that offer advertisers the edge in marketing. We make the difference in advertising campaigns with quality products. Advertisers also have the advantage of in-house representatives and graphic designers. Contact us for more information on our promotional products for your next campaign.