When Woolworths ended their Ooshies campaign many shoppers were upset and angry. This campaign was marketing gold for Woolworths, with many shoppers switching their shopping exclusively to their chain of stores because of this one singular campaign. When it ended there was a backlash, which just goes to show how…
The bottom line of any business is to make profit and to achieve this, companies must promote their products and services. Marketing helps you sell your products and services. As an essential channel, marketing drives sales and can help you reach that end goal. Research shows that people who receive…
Summer is upon us. If you want to show appreciation to your employees and loyal customers, you can do so with custom branded merchandise. Hampers packed with festive and seasonal goodies are a seasonal tradition. There is no greater joy for your customers and employees than receiving a hamper full…
Customer retention is crucial to the growth of your company. First off, it boosts your revenue and helps you build amazing relationships with your customers. Second, your customers trust you with their money because you offer value in exchange. Lastly, it saves you on marketing costs and effort. Research shows…
Branded corporate gifts have a positive impact on your brand. As a positive way of reaching out to supportive business partners and customers, personalised Xmas hampers connect you with people. First off, they show how much you care and appreciate them. Second, giving gifts is a great way to thank…
In Australia, shopping bags are a great way to stay green and to help the earth. Gone are the days of using single use plastic bags. Now, leading retailers print on green shopping bags, so you can have a reusable option to use again and again. Depending on heavy the…
Sometimes the easiest way to get your logo and brand out there is also the cheapest way to do so. Pens are used by everyone! From kids to adults, most people use a pen at one time or another every single day. What better way to gain brand visibility, than…
When you thought of a trucker cap, you thought of the big, burly guy with a beard and flannel shirt hauling a big rig across the country. Nowadays trucker caps are a fashion statement everyone wears them – men, women, and children. They come in a variety of colours and…