The sports industry is a prime example of merchandising success. Cricket Australia, AFL, NRL, and so many branches of sports have logoed promotional items and marketing campaigns that have provided recognition among audiences worldwide. Getting your team in front of crowds, creating an enthusiasm, and appreciation of the industry or…
Offline marketing is the foundation of marketing; and, while virtual marketing is cost-effective and offers exposure that is worldwide, marketers should not overlook offline marketing tactics. Both are important. There are essentials of offline marketing. Custom Gear provides the following tips for four offline marketing practices that should continue to…
They collect them; they wear them, they pass them on- they are promotional caps and hats. Everyone notices the logo, and immediately, the advertiser is accepted. Caps and hats are one of the most powerful branding tools across all industries. Custom Gear offers the following information on just what makes…
Conference show bags are what attendees go away with from the conference; making it crucial to have a show bag image that accurately reflects your brand. The branding should stand out, making a statement that keeps the brand in the mind of the attendees. It also should be stylish for…
The “Force” may be in the storyline, but it is also in the branding. Star Wars is one of the best examples of merchandise marketing success. Young and old, consumers have awakened to the Star Wars brand; and, consumer awareness has only grown since the first Star Wars movie was…
Hydration is a key in health; making branded drink bottles a popular promotional product among today’s consumers. Today, society is geared towards a healthier, fitter lifestyle. Drink bottles provide the means for on the go hydration, and on the go advertising, creating a useful promotional product that can help to…
The brand retention of the attendees at your next marketing event can increase dramatically with the simple use of promotional items. Promotional items are the welcomed gifts, gadgets, and gizmos that sport your company name and logo. They are the gadgets that attendees are eager to get into their hands,…
Advertising made easy is the concept of promotional products. What’s more, promotional product advertising is effective. Consumers that receive promotional products have greater loyalty to the advertiser with over half of the recipients claiming they later do business with the company. For the health and fitness industry, there are some…