Branding is called, and considered, collateral. It is everything that supports the brand. Stationery, posters, web-banners, flyers and more. Over time, you may find that your collateral doesn’t exactly meet the trend of today. Remember, collateral is not your logo it is what supports the brand. There are signs that…
It’s on the mind of nearly every business owner. Taking their company into the future. So, why not begin with great promotional items that are the top items of the future. Custom Gear offers the following suggestions for promotional items that can be offered now that will take your company…
There is no mistake, your branding must be the best to offer the exposure that your competitors miss. Branding must be done right. You have experts guiding you, creating a brand profile, and the cost involved is often something you’d prefer to ignore. Competition is great and everywhere you turn,…
It would be a marketer’s dream. Having their brand displayed to audiences beyond their target audiences. The right promotional items can reach many audiences, offering brand exposure that goes beyond the marketing campaign. Custom Gear offers the following suggestions in branding opportunities to have your brand seen everywhere. Think Beyond…
It is an advertising thought that most marketers throw around from time to time. A promotional branded pen. Something everyone can’t wait to get their hands on to write with. That pen that is the perfect fit for the hand and the ideal grip, and if lost, you’ve lost the…
Print and mailers get costly and often tossed. The key in advertising is to find that “right” form of advertising that not only leaves a lasting impression but one that creates repeated exposure for optimal recognition. While your first thought might be a monthly newsletter or a weekly bulletin, both…
When advertising, innovation is everything. With a little strategic thinking, you can reach thousands of consumers, leaving a lasting impression. It is a known fact that sports events have an audience that is alert, so what a better place to display your brand than the cricket? Coupling branded merchandise with…
The objective- to grab the attention of your prospects. The solution- promotional marketing that works- landing you on, and keeping you on their desks. It is not that complicated with the proper strategy. What better than promotional items that will be a welcome addition to the desk. Say goodbye to…