Being prepared for the conference and event season of 2019 can take a business into top speed. Conferences and events are the way to get a brand in front of the crowd, and the better the presentation, the better the eyes and ears of the crowd. A marketer can venture into new business growth and revenues that surpass expectations, so are you prepared? Custom Gear offers the following suggestions for marketers’ to be ready to conquer this year’s conference and event season.
Firstly, not each conference or event will be cut and dry. Crowds vary, presentations need to be appropriate for the audience, displays may turn from eye-catching bright light show grabbers to powerpoint presentations with a podium and overhead projector. Research is necessary. As a marketer, you know your brand, but it is also essential to know the audience. Look into previous like events, the exhibitors and attendees; and, highlight your brand, display, and presentation for the crowd. Read up, get on social media, etc., and be prepared to be more than the audience expects.
You also need to identify your goals. Marketers participate in conferences and events for various reasons- to build brand awareness, to sell products, network, and capture leads. Know your goals, so you properly plan your activity and presentation for the event.
Your display is essential- a poor layout means a lack of success; the right design means no barriers between exhibitor and attendees. A display that attendees want to approach and stay engaged with the exhibitor once at the booth. Be creative; be eye-catching and make a memorable display.
The display attracts the attendees; what keeps them at the booth? The experience. An engaging staff, a presentation that is heard, interactive touchpoints, product demonstrations, and videos and similar content all lead to a successful attendee experience.
As always, pre-plan. Your marketing plan should be the pitch that captures the audience. The idea is to promote, building brand awareness and open up new channels for business growth. Set your goals and be sure to have an eye-catching display to attract the event attendees. Send pre-event flyers, mailers, announce the event on social media, etc. to target your existing customers and prospects.
Lastly, give attendees something to take with them. Even a good display and engaging staff can be passed for something not as likable; but, it is a fact that it attendees are less likely to pass up a booth when promotional products are being given away. With promotional products, whether expensive or inexpensive, quality matters. Contact Custom Gear, Australia’s top supplier of promotional products for conferences and events for the quality merchandise you require for your next show.