It’s no secret that consumers love freebies; making, Woolworths Discovery Garden Campaign a success. The promotion allows shoppers to collect free plants, and shoppers are enthused with the promotion.
With Woolworths Discovery Garden campaign, consumers will be able to collect a range of flowers, vegetables, and herbs. The promotion is designed to take over from Woolworths successful Lion King Ooshies promotion. The idea behind the program is to get children in gardening. What parent, what child wouldn’t love that? The concept is to help combat plastic waste in regards to supermarket collectibles. All vegetables, flowers, and herbs are in biodegradable pots, so the promotion is one that is geared towards green. Aside from vegetables, flowers, and herbs, Woolworths shoppers will also be able to collect seeds for herbs, vegetables, herbs, and flowers.
Plants Woolworths shoppers can look forward to including:
- Basil
- Beetroot
- Bok choi
- Cabbage
- Carrots
- Chamomile
- Chives
- Coriander
- Cress
- Dill
- Dianthus
- Kale
- Lettuce
- Onion
- Oregano
- Pansy
- Parsley
- Radish
- Rocket
- Spinach
- Snapdragons
- Thyme
- Tomato
- Viola
Woolworths Discovery Garden Campaign follows the success of the Little Garden promotion in New Zealand. Both campaigns provide an environmentally friendly twist to supermarket collectibles. Focused on the demands of parents, the company designed the campaign around the needs of parents calling for collectibles that won’t harm the environment.
The Discovery Garden campaign rewards Woolworths shoppers with fresh vegetables, herbs, and flowers, as well as collecting a seedling kit for every $30 spent online or in the store. The campaign is geared towards children, teaching them the joy of growing their own food.
In all, there will be 24 different varieties of vegetables, herbs, and flower seeds for Woolworths shoppers to collect and grow. Woolworths will also be providing a free interactive growth chart as well as a learning book to help children and adults support their growing adventure.
Woolworths Discovery Garden campaign is successful because it is what consumers want. Sustainable collectibles that are eco-friendly and at no cost. The campaign is also focused on children, allowing parents to participate with their children in discovering the wonders of plant life.
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