Conference Bags: The Lingering Branding Affects after A Conference

You’ve prepared for months; the stage is set, and everything from the presentation to the materials will make a lasting impression on the attendees of the conference. Nothing has been overlooked. You are heading to your promotional supplier to pick up the promotional merchandise, and then all is covered.

A conference is a big production. The conference may be a business conference or trade conference; yet, your role is to make your business and knowledge shine. If members of the public are attending the conference to network with vendors and make new connections, there is no room for lost opportunities.

All materials are ready, and your promotional products include conference bags, a necessity that will attract attendees and allow them with easy maintenance for any flyers, brochures, and documents. Conference bags are a choice among marketers, and among the best selections in promotional giveaway.

You may have done a little research on promotional bags, or you may have decided that the promotional bags were the best choice for your other promotional products and materials for convenience and safe keeping.

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Two fun facts that show that conference bags are cost-effective all while providing excellent brand awareness:

  • Custom bag & writing instruments have the lowest cost per impression.
  • One bag generates about 5,800 impressions more than any other type of promotional gift

With those facts in mind, you know that when the conference is over, the conference bags are not likely to end up in the trash. Promotional bags are used by both men and women with women owning nearly twice as many bags as men. The effect of your brand is that each time the bag is used the conference attendee is reminded of your presentation. You build brand awareness. The brand awareness is not just built through the attendees of the conference. Each time the recipient is on the go with the bag, your brand is gaining exposure.

The lingering effects of conference bag giveaways are undeniable. One bag generates about 5,800 more impressions than any other type of promotional gift. The bags are used when going on an errand, at the mall, at the grocery store, the gym, while traveling, etc. With the many places the bag goes, your bag is working its magic, building brand awareness. It is also helping to create a lasting impression that is favourable towards your brand long after the conference has come and gone.

Marketers have many styles of bags to choose among. The conference wallet is one choice which is sharp with an A4 document holder with handle and a pouch for business cards. The conference pouch is perfect as a multipurpose pouch and one that offers attendees a modern look in a bag. The satchel style conference bag is eco-friendly and one that offers plenty of room for materials and giveaways. The conference bag with a sling is another sharp look in a conference bag and one that features an outer pocket for business cards and giveaways, as well as a zipped outer pocket for relevant documents.

For promotional bags & products, Custom Gear is Australia’s leading supplier. We provide quality for the money. Besides bags, one can also checkout their other treats with the likes of home and garden, sports and outdoor, and pens.

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