Everything is set. Your presentation has been perfected; all materials are in hand. Your signage is designed and you have determined the exact positioning to create the best brand awareness. Yet, you feel there could be more. You want to make the best impressions. You want to create impact that lasts. Custom Gear offers the following four tips to stand out at your next conference.
Promotional Products
What consumer doesn’t love promotional products? Promotional products, when combined with marketing materials, increases the effectiveness of the campaign. Your presentation may include handouts, but does it include promotional products? Something consumers will use? A trinket that will build brand awareness? Something that will keep you on the minds of your customers, offering a positive image? Promotional products do just that and can increase your campaigning by 500 percent. Some fine categories for ideas to test are health and beauty, and printing.
Have a contest
Another way to stand out at your next conference is to run a contest. Who doesn’t like to win? The item can be something simple but useful or a bit more extravagant. Regardless, use a logo with your name and message, you will build brand awareness into the future among participants that will build a positive attitude towards your company, and the winner of the contest.
Associates
Be sure that you have plenty of associates in your booth to handle visitors. Having adequate people to present your brand, provide information and answer questions will ensure that you get recognized, and visitors don’t walk away discouraged.
Screen Presentation
Another idea is to add a large LCD screen to your area and run your demo on a loop. This is the ideal solution to catch the eyes of attendees, as well as to keep visitors occupied until you can get to them.
The success of your conference will increase with organization and planning. When planning a conference there are some factors to consider:
Clear purpose. Your conference needs to have a clear purpose. Gathering a group together as if you are standing around the company coffee pot is not effective enough. What is the purpose of the conference? Know its purpose, and plan its direction.
How will you get things going in the direction you want? Will you have well-known speakers? A screen presentation? Group activities, etc.? You will also need to establish a budget. Start by creating a list of what you will require for the conference and its costs. Obviously, adjustments may need to be made. Plan your dates and start to research venues.
Conferences require planning and organization; and, when done successfully long-lasting results are achieved. Custom Gear provides marketers with quality promotional products, signage, and attire. For more information or assistance with your marketing conference, contact Custom Gear at the number below or visit our company’s homepage. Try what they offer with quality categories with the likes of home and garden, and drinkware.
