The season will be full of events like The Royal Melbourne Show and the Kings Park Festival. For marketers, annual events are the place to promote, promote, promote. Spring events are a time when different audiences come together, good moods soar, and brand awareness can be built for any size company participating in the event. Aussies have a way of celebrating, and a way of showing goodwill; and, for business’, spring events can bring about brand awareness that takes them to a new level of business.
Take your business to the ACT. The Canberra Times Fun Run, the Royal Adelaide Show or the Central Coast Grammar School Spring Fair in professional attire that shows you are the master in your field. Promotional clothing provides the image and sense of a team equipped to provide consumers with the right knowledge for the brand. You look smart, get noticed, and attract attendees. Combine your team that is dressed for success with promotional products that consumers love and create loyalty. One simple spring event could land you years of new business. Promotional marketing has that effect on consumers. Consumers are drawn to freebies, regardless of the freebie; and, once received over half feel they have a loyalty to the company; and about 76 percent claim they would do business with the company. From startup businesses to big corporations, promotional products are the tool to build business.
One research study on the effectiveness of promotional products concluded that:
89 percent of the participants claim that they had received a promotional product in the past six months. Of those that had received promotional products, nine in 10 claimed they could recall the advertiser of the products, and eight in 10 could recall the message.
Eight in 10 of the participants claim that their attitude towards the advertiser is more positive once they receive a promotional product. Of those consumers, 83 percent claimed that they were more likely to do business with the advertiser once a promotional product was received.
There is no denying the power of promotional products. Consumers love to receive them. Your company’s booth at your next event will draw more of the crowd when staff are professionally clothed with an imprinted quality logo and alongside the professional attire, you have something waiting for the attendees. A promotional gift that can be as simple as a keychain, pen, or lanyard, whistles for the kids, and more. With promotional products consumer loyalty is built, growing a business.
For more information on promotional products from Australia’s leading supplier, contact us. We offer over 20,000 items for a diverse variety of budget friendly choices. Some of our popular promotional items include categories such as drinkware, sports and outdoor, and other merchandise like round ball stress reliever.
