Unlocking brand awareness doesn’t always require a big budget or a flashy marketing campaign. Sometimes the smallest things can make the biggest impact, and that’s where personalised keyrings come in.
These unassuming little items offer surprising and exciting ways to unlock brand awareness. Whether you’re a business owner, marketer, or fundraiser, branded logoed keyrings can be an effective tool to promote your brand or cause. With their small size and customisable design, keyrings offer a versatile way to showcase your brand’s personality and message.
Below we have gathered the top three clever ways that can help you take your brand to the next level with promotional keyrings:
Customised Keyrings as a Marketing Tool
Customised keyrings make an excellent marketing tool due to their affordability and portability. According to a study conducted by the Promotional Products Association International, over 80% of consumers keep promotional products like keyrings for more than a year. This means that a custom keyring can potentially reach thousands of people over its lifespan.
To create an effective branded logoed keyring, consider using your brand’s logo or messaging. This will help increase brand recall and create a lasting impression on the recipient.
Examples:
- An outdoor clothing brand created promotional keyrings for their customers with graphics of mountains and trees to reflect their brand’s values and target audience’s interests.
- A tech company created branded logoed keyrings with their brand’s logo to promote their products and create brand recall among their customers.
Tips:
- Choose high-quality materials for your keyrings to ensure they last longer.
- Use bold and contrasting colours to make your keyrings stand out.
- Offer customised keyrings as a gift with purchase to incentivise customers to buy your products.
Customised Keyrings for Employee Recognition
Employee recognition is crucial for maintaining employee morale and productivity. Branded logoed keyrings make a great recognition tool as they can be customised to reflect an employee’s achievements or tenure.
By recognising employees with personalised keyrings, you create a positive work environment that fosters loyalty and commitment. In turn, this can lead to increased productivity and a more engaged workforce.
Examples:
- A software company recognised its employees with personalised keyrings featuring their names and a “thank you” message for their contributions.
- A non-profit organisation recognised its volunteers with custom-printed keyrings featuring their years of service and a special message of appreciation.
Tips:
- Create keyrings that reflect an employee’s personality or interests to make the recognition more meaningful.
- Present the keyring in a public setting such as a company meeting to increase its impact.
- Consider offering branded logoed keyrings to all employees to create a sense of unity and community.
Customised Keyrings as a Fundraising Tool
Promotional keyrings can also be used as a fundraising tool. By creating keyrings with a unique design, you can sell them to raise money for your organisation or cause.
According to a study conducted by the Advertising Specialty Institute, over half of consumers are more likely to do business with an organisation that gives them a promotional product. By using logoed keyrings as a fundraising tool, you not only raise money for your organisation but also increase brand awareness and loyalty.
Examples:
- A charity organisation sells customised keyrings to raise money for their cause and increase awareness among their supporters.
- A local school sells branded logoed keyrings to raise funds for extracurricular activities and promote school spirit.
Tips:
- Create keyrings with a unique design to make them more desirable to buyers.
- Offer custom-made keyrings as a reward for donations to incentivise donors to give more.
- Partner with other organisations to sell personalised keyrings and increase your reach.
Personalised keyrings in Australia
With the affordability, portability, and customisation options, branded logoed keyrings offer a valuable addition to any marketing or recognition strategy. So why not give it a try and see how promotional keyrings in Australia can unlock brand awareness for your organisation!