Running a successful business requires an ongoing effort to stand out from the competition. From eye-catching advertising campaigns to unique product offerings, companies must constantly innovate to attract and retain customers. One effective and often overlooked strategy to boost your brand visibility is with the help of custom water bottles. These promotional items can provide incredible benefits, from enhancing customer satisfaction to increasing brand recognition.
A survey by the Australian Bureau of Statistics found that 57% of Australians own a reusable water bottle, and 68% of those who don’t currently own one are considering purchasing one.
Here we are rolling up the top five ways that personalised drink bottles can help take your business to the next level.
Boost Customer Satisfaction
This is especially true for businesses that operate in hot and humid climates or industries that require a significant amount of physical activity. Providing customers with a refreshing drink of water can go a long way towards improving their overall experience with your brand. Moreover, custom water bottles can help create a positive brand association in the customer’s mind, leading to increased loyalty and repeat business.
Tip: To ensure your customers are satisfied, you should consider providing them with high-quality water bottles that are easy to use and maintain. You can also offer bottles in a range of sizes and designs to accommodate different preferences.
Cost-Effective Marketing
Compared to other promotional items such as t-shirts, water bottles are relatively inexpensive to produce, making them an ideal option for businesses operating on a tight budget. Additionally, personalised plastic bottles have a long lifespan, meaning they can continue to promote your brand long after the initial investment.
Statistics: According to a study conducted by the Advertising Specialty Institute (ASI) in 2020, customised water bottles are the second most popular promotional product, after custom pens.
Eco-Friendly Appeal
With growing concern about environmental sustainability, businesses must take steps to minimise their impact on the planet. Branded logoed water bottles can help companies meet this challenge by providing an eco-friendly alternative to single-use plastic bottles. Customers appreciate companies that prioritise sustainability, leading to increased brand loyalty and customer satisfaction.
Tip: If you want to appeal to customers who care about the environment, there are a few tips you can follow when using customised water bottles. For instance, consider using bottles made from eco-friendly materials such as glass or stainless steel, as these are reusable and recyclable.
Increase Brand Recognition
In today’s crowded marketplace, building brand recognition is more critical than ever. Printed drink bottles can provide an excellent opportunity to showcase your brand’s logo and messaging, whether at events, trade shows, or in-store promotions. These bottles can act as a walking billboard for your brand, increasing visibility and promoting brand recall.
Statistics: According to a study by the Advertising Specialty Institute (ASI), 63% of customers who received a branded logoed water bottle could remember the name of the company printed on it, even after six months.
Versatility
Custom water bottles are incredibly versatile promotional items, suitable for a wide range of industries and applications. Whether you operate a gym, restaurant, or tech startup, custom water bottles can help promote your brand and enhance the customer experience. Furthermore, they are available in a wide range of sizes, colours, and designs, meaning businesses can find a custom water bottle that perfectly fits their needs.
Statistics: According to a survey by the British Promotional Merchandise Association, 55% of customers who received a promotional water bottle used it while exercising, while 46% used it while travelling.
Custom Water Bottles in Australia
Whether you’re looking to promote your business at trade shows, incentivise purchases in-store, or provide refreshing drinks to customers on hot days. Custom water bottles in Australia can help take your business to the next level. Custom Gear can help you get the best-customised water bottle options today.