Advertising should never stop as the more advertising, the more business that is drummed up. Unfortunately for many business owners there comes the point that the budget throws a curve, and advertising costs are cut. Dont let the advertising stop. Get innovative. Building a successful tradies business takes effort and a great deal of promotion. Showing your value is necessary, or your business will not take off, and cashflow will not be created. Consider effective promotions and ways to stand out from the crowd when advertising and showcasing your talent.
The following 5 budget friendly ways to promote your tradies business donít take a great deal of effort and are cost-effective; and, most of all, designed to get business.
Word of Mouth
Word of mouth is always considered to be among the best advertising. Keep business cards with you at all times and whether walking down the street, dining at a restaurant or out on the town for an entertainment night, start a casual conversation with a stranger that leads to leaving your business card. Business cards are a cheap and inexpensive way to promote your tradies business and go a long way in advertising efforts.
Colour Fridge Magnets
Magnets are a promotional item that is seldom thrown away, no matter what the advertisement. Have magnets handy and enjoy stuffing one or two in mailboxes when out walking, or on vehicles when walking through a parking lot. The inexpensive promotional item is sure to be appreciated and sure to be secured to the fridge, building a sense of loyalty and promoting your brand.
Flyers
What better way to show your talent than dropping off flyers in mailboxes that show that talent on projects you’ve completed. Take some before and after pictures of your project to add to a flyer with basic information that lets others know that you are credible. Get creative in distributing the flyers, leaving them at the counters of your favorite stores, community bulletin boards and of course mailboxes. Before and after pictures add the interest to look at the project, showing your talent and keeping you in mind as the professional to call.
Car Magnet
Stuck in traffic, parked in a parking lot and even driving down the street, heads will turn to read the advertisement on your vehicle. Car magnets are a great way to promote your tradies business, and add appeal to the vehicle. Have a professional magnet designed with all the information including large numbers for your telephone number so individuals can easily jot down your number when passing. Stats show that car magnets are an effective way to promote as nearly every consumer past tries to read the advertisement. There are magnetic car stickers too.
Signage
Add signage to your property whether your home or office or a project you are working on, letting everyone know your true professionalism. Signage on your property will spark neighbours curiosity and likely drum up conversations leading to new business.
Building a successful tradies business takes effort and lots of promotion. Showing your value is necessary, or your business will not take off, and cash flow will not be created. Consider effective promotions and ways to stand out from the crowd when advertising and showcasing your talent.