With 2020 nearing, marketers are looking back on their past advertising. For many merchandisers, they can see advertising mistakes made and improvements that can help to reach their advertising goals. Custom Gear offers the following information on merchandising lessons learned from the 2019 conference season.
Firstly, it is essential to not “just” sale- but to concentrate on improving your customers and prospects’ lives with your brand. It is crucial to associate your brand as offering an advantage to consumers; and, one that will improve their lives.
Take advantage of marketing tools. Creating personas to help determine consumer habits will help you zero in on your target audience better. Consider your ideal consumer, study customer and prospect habits, and use the data to motivate and engage with consumers.
Conference displays are essential. When designing displays focus on the visual, headline, description, company name, logo, and any info like a website address. Images should be clear and uncluttered. The headline should be simple and easy to remember.
Always pace yourself throughout the conference. Overload can be a fatal marketing mistake. You start enthused, and halfway through the day, you find yourself burning out. Your brain is on freeze. Trying to squeeze too much into the day will cause burnout. Pace yourself, be professional, and knowledgeable without causing overload.
Lastly, a backup plan for the conference day is essential. There are bound to be unexpected obstacles such as leaving yourself short on time for setup or not having secured enough space. Have a backup plan.
Custom Gear is a top Australian promotional supplier. We offer over 20K promotional products and dedicated customer service to ensure marketers have the assistance they require for their promotional campaign.