Recognition
Giving gifts shouldn’t be limited to birthday parties alone. Gifts are a holy grail for corporate brands and a way to foster customer relationships. Just as people appreciate the one that showers them with gifts, they’re also excited to receive gifts from businesses they least expect. In the business world, corporate giveaways can go a long way to improve brand recognition. It’s difficult for a customer to forget the one who showers him with gifts.
While the impact of gifts can’t be ignored, all gifts aren’t treated equally. As a result, brands need to know the right kind of gift to give to their customers at a particular time. We’ve outlined four gift strategies for corporate brands to execute to build a solid relationship with new customers.
Offer a Gift to Lure Them to Meeting
In the sales and marketing world, business owners need to attract leads with the right gift. This allows prospects to test the water before committing themselves financially. However, asking for sales without building any connection or establishing trust is a futile mission.
The best way corporate brands can attract new customers is by offering promotional products that give out a lot of value. This can come in digital formats such as eBooks, webinars, or mini-courses delivered via email.
Offering this form of gift gives the customer a glimpse of what the brand is about. This way, the prospect can decide if they’re the right people to do business with or not.
Branded Products
If you want to form that rock-solid bond with new leads, it’s best to send them personalised items. This item can be added to their order if it’s a physical product. Personalised gifts are very common in the tech world and are usually labelled as “swag”.
These merchandises could be anything from a T-shirt, wristbands or baseball caps. The gift has to be branded with the company’s name followed by the customer’s name. This kind of gift shows that the company values their customers and might double up as an advertisement piece.
Ensure they’re Useful
Even though these corporate giveaways won’t cost customers a dime, you need to make them useful. This is where a knowledge of the customer comes into play. It’s difficult to get recognised if your gift is going straight into a trash can.
Whatever you’re sending should fulfil a pressing need. For example, corporate giveaways (stress balls, Pens, key-rings etc.) are generally well-received by people in the corporate world. A knowledge of what the larger part of your audience likes is significant here.
Go Against the Usual
A lot of people appreciate those who celebrate with them on their special days. This includes birthdays or wedding anniversaries. The right way to embroidery your brand in the heart of a prospect is by sending them a gift during one of these special celebrations.
Simply sending an email might not be enough. Your brand might have to go the extra miles to give them merchandise they can hold on to.
Conclusion
Corporate giveaways shouldn’t be limited to attracting customers alone. The right gift can help you retain customers in the long run. However, like we pointed out, your gift should be valuable even if it doesn’t cost the customer a dime.