Promotional merchandise might seem more 2000 than 2020, but with all the different digital marketing strategies out there, it’s understandable that promotional merchandise might feel a little dated. Think again.
Over the last few years, customers have become a lot more demanding. Globalisation runs the show and clients want brands to woo them. They expect your best service as the least they deserve.
In this kind of climate, customised promotional gifts are invaluable.
In this post, we’ll look at four reasons why customised, promotional merchandise is still a sound marketing strategy in 2020.
It’s a Low-Cost Way to Market Your Business
Current technology means you can put your brand logo on just about anything.
We’re talking about personalised or logoed pens, mugs, stress-balls, and other items. It’s even possible to have custom toilet paper printed.
The point is that even if you’re a small business, you can find something affordable to showcase your business branding.
A Facebook post won’t cost as much as a pen, but which one will have a longer-lasting effect? The transitory nature of digital media can’t compare to holding a physical product in your hands, even in a tech-savvy world.
Every time John scribbles a note with that pen, he’s reminded of your brand. He may lend it to someone else, and your marketing message will continue to spread.
Freebies Encourage Sales
Have you ever walked out of Coles with masses of items that you seldom use because it was a three for the price of two deal? Those of us who have enough deodorant for the next two years can attest to the power of freebies.
Giving away a water bottle or cap when someone spends a certain amount is a practical, low-cost way to encourage sales.
Gets You Out of the Business Card Morgue File
Networking is essential for businesses, so everyone hands out business cards.
The cards you receive pile up (if you can find them), and they are filed or thrown out and quickly forgotten.
A personalised coffee mug is useful and visible daily. It’s something that is used continually, and it’s attractive. Useful promotional items will take you a lot further than business cards, and people find a company who gives them freebies memorable.
These potential clients are also more likely to have your company’s details on hand from the promotional products.
Customer Loyalty
Customer loyalty’s a lot more fluid than you think and great service might be enough to win them over, but it is a standard and won’t guarantee their continued patronage.
Does the following phrase sound familiar? “The only time I hear from my bank is when I owe them money.”
It’s easy to start taking our good clients for granted, but it is also a fatal error. Sending out quality merchandising to your loyal clients is a way to show appreciation. If a customer’s been supporting you for twenty years, they deserve more than a cheap pen.
Final Notes
The time for promotional materials is coming around again. In 2020, it’ll become more critical than ever. The difference is to understand what your items your prospects will value the most—and customised merchandise is a great start.