With the hectic lives of consumers, grabbing their attention can be difficult, making a marketer’s job all the more difficult. So, what are surefire ways to grab the attention of a time-poor target audience? An audience that you can’t rely on to be on the net when they should, or even reading the paper regularly. Custom Gear offers the following suggestions for promotional products that do get seen even with audiences that have the least time to focus on advertisers.
Socks
They are easy to mail, and they are a promotional gift that not many marketers are advertising with. Who couldn’t use a new pair of socks? They are promotional advertising that will end up in the drawers of recipients, and they will get worn. Socks can represent nearly any type of company. Suppose you have an agricultural business; have your company logo on the sock with plants. Even a tractor business could benefit from advertising with socks as or an outdoors shop. The first thing recipients will think of when they dress in the morning and put on their socks is your company, and you will have gotten the attention of your time-poor audience.
Keychain Flashlight
Keychain flashlights are a promotional product that is useful and does not take much time to get to where it needs to be going. On the key rings of its recipients. Keychain flashlights with company logos and contact information are a hit among consumers and a great way to build brand awareness as you will reach and connect with the hands of your audience. Keychain flashlights are products that can be sent in mailers, making them easy to distribute.
Fridge Magnets
Most of the modern Aussies, and even those that aren’t quite so modern love the addition of a new magnet to their fridge. How many times do you go to the fridge in a day? How many times do your favourite magnets on the fridge catch your attention? Fridge magnets get the attention of your time-poor audience as they are in front of your audience many times a day when added to their refrigerators, offering your brand great exposure. Magnets are also another product that can be easily distributed through mailers and tradeshows.
Promotional bags are big items these days, making them quite effective tools for advertising. Promotional bags are easy to distribute and the ideal advertising tool for mailers and tradeshows. With the busy schedules of consumers, advertisers cannot always reach the audience. Mailing bags to your audience reaches their hands. Consumers find promotional bags useful as they are at the top of the list of favourite goodies received from advertisers by consumers; and, what is more, is that the bag does not just offer brand exposure to recipients. Bags are liked because consumers use them, taking them with them when they are on the go, offering mobile advertising.
Custom Gear is a leading supplier of promotional products in Sydney. For quality products at affordable prices, please contact us if you need information about home and garden, pens, or other merchandise.