Successful conferences leave consumers and employees with a powerful sense of brand awareness. One of the most effective ways to create a positive engagement among consumers and employees is your advertising. Merchandising plays one of the most significant roles of a conference. Unfortunately, merchandising mistakes can leave advertisers at a loss. Custom Gear offers the following information on mistakes to avoid when merchandising for your next corporate conference.
Venue
Firstly, when conference planning, the venue must fit your brand. It’s crucial to understand the venue itself conveys a message. The venue should be one that reflects your business for the full impact of the brand. Logistics also need to be considered. Is its location convenient for attendees? Is parking available? Are their accommodations close-by? All things must be considered for the best attendance and conveniences for attendees. The seating and layout of the venue must fit your conference needs. Consider the seating, tables, booths, etc. to ensure the venue meets your needs.
Signage and Displays
Signage and displays need to be planned. Too much signage and the conference will lack appeal. All signage should be clear. Whether bright, bold, or neutral colours, keep signage simple and precise. Signage should funnel attendees to what they are looking for. Signage should be seen from the entry point and throughout the venue. There are many innovative ideas like logoed stair wraps and escalator wraps that add to the spirit of the event.
Barriers
Barriers can obstruct communication, as well as create chaos. Tables and counters, as well as barriers that are used to direct attendees smoothly throughout the venue, need to be planned. For instance, with presentations, there should not be barriers between you and the audience. Barriers are designed to manage and influence attendee behaviour and reduce risks; therefore, they need to be well-planned.
Promotional Products
Promotional products provide consumers with a valuable impression of the advertiser. Over 70 percent of consumers can recall an advertiser a year to two years after the receipt of the product. However, promotional marketing mistakes can fail a campaign. Start with defining your purpose. Detail the purpose, budget, and the ideas of the products. Research the products before you include them in your promotional product campaign. Also, look at your competitors and what they use for their products. The products should be products that consumers will find useful. Quality is also essential. Your products reflect your brand, and only high-quality products should be considered.
Custom Gear is a leading Australian supplier of promotional products. We have a selection of over 20,000 high-quality promotional products. Each advertiser works with a personal account manager and has inhouse graphic designers available for the most effective promotional campaign. For more information on our products, contact Custom Gear.