When you’re trying to grow your brand, you want to take useful tips and tricks anywhere you can get them along the way. And what better source for guidance than the brands you know and love? There’s a reason they’re so popular, after all.
Read over these three successful Australian branding campaigns, and you might just pick up a few lessons for your own campaign. Running a successful logoed merchandise campaign can be a real challenge, but knowing what has worked in the past can make it easier.
Consider these tactics for your next logoed merchandise campaign.
19 Crimes’ Scannable Bottles
As the times change, you’ll want to keep up with technology. New devices and new ways of communicating information offer up all new routes for reaching your customers. 19 Crimes, an Australian wine company, was quick to pick up on these opportunities.
When 19 Crimes unveiled their First Choice logoed merchandise campaign, they flipped the merchandising campaign upside down with a straightforward paradigm- the product is the merchandise.
Instead of handing out bags, attaching complimentary bottle openers to their bottles, or any other convoluted scheme, they went a more straightforward route. They gave each of their logoed bottles a story and put bar codes on the bottles, which you could scan to read those stories.
This may seem counter-intuitive in an age where companies need to capitalize on shorter attention spans, but it worked. Probably, people grew tired of choosing between the hundred-and-one different wines on the shelf without knowing anything about them.
When 19 Crimes offered up a little bit of their personality, people really took the bait. The brand is now thriving and has merchandise for sale in stores all across the United States and Australia.
POP This POP That Youth FX Floor Stand
When POP This POP That was contacted by Revlon to set up a merchandising campaign for their logoed merchandise, they knew they would have to bring their A-game.
Revlon, a common beauty product company with merchandise in everything from drug stores to top-shelf makeup departments, is not a company you want to fail.
With innovative tactics employed in their floor stand advertising campaign, POP This POP That was able to draw attention to Revlon’s extended line of innovative beauty products without overloading its audience.
The strategy here was simple- just show what you’ve got.
Santa’s Christmas Cabin at Big W
The Santa’s Christmas Cabin campaign by Kinder was a successful merchandising campaign designed especially for the holidays. In this case, the success stemmed from Kinder’s knowledge of its audience and its ability to package its products in unique and interesting ways.
Kinder has a company culture of developing new ways to market their products. They’ve been innovative from the start.
The Santa’s Cabin campaign was just another packaging scheme that played on their audience- young children. If children weren’t already begging for the toy-and-candy-in-one product, they’d be drooling over the product taken straight from Santa’s Cabin.