Brand awareness doesn’t just “happen,” marketers work darn near 24/7 to make it happen, and it doesn’t happen without challenges. Likely, for digital marketers, the biggest challenge is generating traffic and leads. Custom Gear offers the following information on how to approach the top challenges of marketing.
In today’s day and age, digital is the trend in marketing. According to marketers, 63 percent claim that generating traffic and leads to their site is their biggest challenge. This isn’t saying that marketers don’t know what they are doing; it could be that not all have a big bankroll to invest and organic means must be used. Organic advertising takes consistency and time but does land marketers into the eyes of Internet consumers. It is essential that what how and when the marketer advertises, he or she does it well. A poor advertising campaign results in poor results. One that is planned, organised, and critiqued is one that gains success. Be sure that search, content, Internet, conversions, social media, and email campaigns are well-planned and implemented.
A tight budget also tends to be a top challenge for marketers. Budgets are tight, and advertising must be planned wisely. Advertising needs to generate revenue. Unfortunately, marketers on a tight budget don’t have the advantage. There is a direct relationship between marketing results and the level of investment. The higher the budget, the greater the reach, the greater the conversions. Marketers that are practising organic marketing need to be consistent; just as though that are engaging in paid advertising. Take advantage of all the techniques and technologies like social media platforms.
Identifying the best technologies is another area that marketers find a challenge. The sales and technology of today’s world are complex. There are many concepts to understand, tools to learn, and practices to engage. There are many technology tools. What once took marketers hours each week- email marketing, now can be automated on software. Google analytics is another resource for marketers that have made strides in tracking & performance. It’s important to be aware of the different technologies and to know how to use them, as well as determine which are the best to help advance your business.
Marketers have their work cut out, that is why marketers are often called 24/7 minds- they breathe, live and sleep marketing. The obstacles are great; and, sometimes it is the less expensive advertising that creates the biggest splash. Promotional products are a way to create brand awareness and loyalty and are in the minds of consumers for years from the product giveaway. Custom Gear is a top Australian supplier of promotional products. With in-house graphic designers, personal account managers and a selection of over 20K high-quality promotional products.